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Every day we hear that outer beauty is nothing but a question of chance. Some persons were a little luckier at birth than others and got a nice face, a shapely figure and an irresistible smile. “So what?”, they say. “You have your own type of beauty, yes it is not your face, but your personality, your ability to have affection to others and care about them, you talents and inner qualities”! Of course, you feel that a human being is more than a mere appearance, but with all that, deep in our soul you feel deprived and swindled. Why does it happen?

To check out the answer let us dissect contemporary lifestyles and the public opinion mould by the mass media. Every entertainment and show on TV, every single advertisement, the majority of articles in different journals and magazines feed you the same - you should do this and that to be energetic, youthful, healthy and beautiful! In fact, money, energy, youth, beauty and sex appeal are the new religion forced on us these days. If you cannot give your friends a lift in a brand new BMW, loneliness is your destiny! If you are not beautiful enough, you life is over! If your muscles are not prominent enough you will definitely end up your empty existance in the gutter! If you boobs are not large and perky enough, you will never reach anything, so seize trying! If you are in your forties you are history - give the way to teens or they will throw you out of their way! Judging by our mass culture the whole world goes insane and we are absolutely happy about it… Do you still need more evidences to understand why you are so awkward when special trainings and psychological counsels start feeding you with inner beauty that is far more important that a mere mortal body!

There is a shocking discrepancy between what mass culture tells us and what certain specialists tell us. Of course you cannot find a cornerstone to rest at! Let us try to dissect this problematic issue to get a pretty good idea of what beauty is! It will help you understand whether you wish to be the slave of your mortal shell or try to understand what you are like deep inside your soul!

We use the term beauty to characterize any person, creature, place, object, phenomenon or idea that we absorb with a feeling of pleasure and satisfaction. Beauty is an integral part of aesthetics, psychology and culture of every nation in the world. The ideal of beauty is a sort of perfection existing in one’s imagination but unachievable in real life.

As a matter of fact, the feeling of beauty is nothing but a mixture of natural harmony and balance in every detail, it makes a human being, animal, place, object, phenomenon or idea in question incredibly attractive and sweet for people perceiving it. It is an entirely subjective experience, maybe that is why it is generally believed that “beauty is in the eye of the beholder”.

The background of the word “beauty” can explain some sides of today’s term. The Greek equivalent of the word “beautiful” - “horaios” literally means “being of one’s hour” - so, ripe fruits of the time were believed to be beautiful. At the same historical epoch young girls who tried to look older as well as old women who tried to look younger were not viewed as beautiful at all! Beautiful meant “good in its time”, that is why old individuals and even crippled warriors were considered just as beautiful as young and healthy personalities. Can you imagine anything of the kind in our modern society proclaiming the epoch of equality and human rights?

You will be stunned to learn that little children very early acquire a preference for beautiful faces; in fact it is a type of cognitive standard any individual comes to this world with! No wonder the universal standarts of beauty and attractiveness are similar across all cultures and genders. Number one building block of beauty is symmetry. The solution is rather simple here - we all prefer symmetry and proportion because it is the proof of absence of any genetic or acquired defects. No wonder ancient people really treasured symmetry.

So, the Pythagorean school found special attractiveness in the golden ratio and heralded the beauty of every individual and object corresponding definite mathematic rules. Ancient Greeks showed their love of symmetry and proportion having erected a number of wonderful buildings, gorgeous statues of men and women etc. Renaissance Europe restored this old idea of beauty that is why up to now we call definite types of male and female body and face proportion a “classical beauty”.

Speaking about appearance it is naive to forget that we are a part of nature, we are creatures sharing basic instincts with the majority of mammals on the Earth. No doubt that our instincts influenced by the force of our intellect disguise themselves as certain habits, tastes, emotions, likes and dislikes. Actually the standards of male and female beauty are based on the qualities necessary for reproduction and survival of the human race. Stunned? OK, here are some clues for realizing the nature of beauty of the opposite sex!

You will not deny the fact that persons who are relatively young, have smooth skin, well-proportioned bodies and regular features are always considered to be appealing throughout the history of mankind. You can be absolutely sure you fancied your sweetheart for his or her intelligence, grace, politeness, sense of humor, elegance etc. You are absolutely right, but underlining the qualities like this, you forget about the fact that your mate has body as well! What about his or her state of health, youthfulness, facial symmetry, smell etc?

One more stunning fact for you - average appearance is the most attractive for the majority of men and women. Remember, we have many natural instincts in us? The logic is we are attracted to mates of our own species to guaranty reproduction! The average image of the mate is a kind of icon for us; that is why average looks is the most desired one. Latest research showed that the majority of individuals found a computer generated average image more attractive than individual images of real people having certain specific features!

What are the determinants of male physical attractiveness? As recent investigation showed, heterosexual women and homosexual men prefer:

- heavy brows, prominent chins, heavy jaws and broad cheekbones associated with increased testosterone and being a sign of good health;
- symmetrical faces and bodies being a sign of good inheritance and ability to create healthy kids;
- slim waist, broad shoulders and muscular chest (so called v-shaped torso) associated with increased testosterone, too;
- height - 80% of women dream of a male blessed with the height of 6 feet or taller for long-term commitment and the opposite male when a short-term affair is intended;
- moderate amount of torso hair.

What are the determinants of female physical attractiveness? As newest investigation showed, heterosexual men prefer:

- waist-to-hip ratio of approximately 0.70 because females with hourglass figures are more fertile than other females due to higher levels of certain female hormones, and this fact subconsciously lures the men choosing mates;
- symmetrical face and body showing of good inheritance and ability to deliver healthy kids;
- large eyes, dilated pupils, small chin and nose, high eyebrows and wide smile;
- women 2.5 - 7 years younger than their mates;
- signs of youth like high firm breasts, smooth skin, clear eyes, long and lustrous hair;
- full (not large) breasts as a signal of fertility;
- erect posture and natural body mass index (neither too slim nor too fat);
- long legs as a subconscious signal of good health (not merely aesthetic feature).

Unfortunately, natural standards of beauty are dangerously influenced by mass culture. There is a real threat of degeneration of human race if the media continue determining what is or is not beautiful for us the way they do it these days! For instance, anorexic models promote disorders in the heads of many men and women. Glamorous movie idols force ordinary young humans try and fit into extremely narrow standards of TV beauty. Easy excess to dirty pictures and videos creates false conceptions of natural body proportions. Do not forget that the teens are the most vulnerable group of human society and they have to face it daily! What can be done in a situation like this? Keep fit and healthy because real beauty is impossible without perfect health. Have enough sleep, entertainment, physical exercise and recreation. Give up harmful habits - being displeased with your life is one of them, too! Think positive, find time for hanging out with your friends and reaching your goals. Be very careful about your diet because we are what we eat! Make sure your body gets every important vitamin and mineral. If you fall ill take the complete course of treatment. If you cannot stand standing in line visit any good internet drugstore to save you time and money.

If you choose to buy cheap drugs online, you will get perfect service and swift delivery saying nothing of splendid discounts. And the most important point to fulfill! Be yourself, because trying to become someone else in equally painful and dangerous.